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In terms of internal strengths, the main thing that Nike has in … Nike has captured approx. SWOT Analysis Of Nike's Marketing Strategy. The fact that the company has a global supply chain means that it is subject to the vicissitudes of international trade practices including labor strikes in its overseas locations, currency fluctuations that decrease its margins, as well as lack of control over the geopolitical events happening around the world which have the potential to disrupt its global supply chain. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. Strong brand image 2. SWOT Analysis Template of Facebook. (Needed for right referencing), Sir please update this SWOT analysis as soon as possible. "A distillation of the findings of the internal and external audits… Opportunities in the SWOT analysis of Nike, How To Write An Outline (Explained with Steps), Nike uses a “Make to Stock” customer order which provides a, Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Nike must improve on its image wherein it is being seen as resorting to exploitative business practices in its overseas outlets. Very good Leadership is one of Nike’s strengths. Nike is the Coke of the athletic footwear and apparel industry. This SWOT analysis of Facebook Inc. indicates strengths that support the organizations leadership in the online social media business. One of Nike?s strength is its logo, the so called “woosh” . Swot Analysis Nike. Extensive global production and di… 2. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. The year 2015 proved to be quite a profitable year for it. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. The following strengths are the most notable in the case of Nike Inc.: 1. However, most of its income is derived from, The business could also be developed internationally, building upon its strong global, The market for sports shoes and garments is very. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. 1913 Words 8 Pages. Strength of the company is that it has outsourced all aspects of its production to overseas facilities and thereby, does not have any manufacturing outlet of its own. March 31, 2019 By Hitesh Bhasin Tagged With: SWOT articles. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). “These presentations are Packed with Real Life Examples on the Largest Range of topics across Management Subjects”, “All Presentations contain Optimum Lively Graphics & Animations to make the Concept Easy to Understand”. A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. Though we have mentioned the fact that it has outsourced its manufacturing aspects completely as strength, the negative publicity that Nike got because of labor unfriendly conditions in its overseas outlets has badly dented its brand image. Nike is the largest maker of athletic apparel and gear. It is listed on the NYSE and is headquartered in the United States. Nike is a very competitive organization. The Market Cap of the Oregon-based corporation is now equal to approx. Nike is over-dependent on US market for its revenue and sales. In reality NIKE, ADIDAS, PUMA got similar number of likes. the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. Facebook SWOT Analysis 2018. A SWOT analysis like the one below can be used when it comes to … These competitors influence the thre… However, in the 50 years that Nike has been in business, it has weathered most challenges. The Marketing Analysis Of Nike, Adidas And Nike. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. 2. Like most big companies, Nike has a number of strengths. The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Apart from this, the other big strength of Nike is that it is a globally recognized brand that has top of the mind recall among consumers and the youth in particular. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. Rapid innovation processes 3. SWOT and PESTLE Analysis of Nike. Nike has captured approximately 31% of global athletic footwear market. The following strengths are the most notable in the case of Nike Inc.: 1. 2. Nike is the Coke of the athletic footwear and apparel industry. “People aren’t using Facebook less” — we have read this in the latest TechCrunch article describing current earnings report of the American company. In 2019, Facebook was ranked #5 most valuable brand by Forbes. got my work done in time. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. Nike is the Coke of the athletic footwear and apparel industry. This is a great threat Nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. In 2018 42% of revenue is generated by the US market and the remaining revenue from the Non-US market. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. SWOT Analysis Template of Facebook. SWOT Analysis Of Nike's Marketing Strategy. Where is your data to support what you are saying ? 2549 Words 11 Pages. It currently remains the King of Social Media with over 2 billion monthly active users, despite repeated controversies over the last year. This means that the assiduously cultivated exclusivity is sometimes sacrificed because it has not yet spread its wings to include exclusive retailer outlets as part of its business strategy. Growth of the social media giant was based on the high level popularity it acquired soon after release. It is listed on the NYSE and is headquartered in the United States. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. 1. We are a ISO 9001:2015 Certified Education Provider. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. The Market Cap of the Oregon-based corporation is now equal to approx. Your email address will not be published. The brand, of course, has a strong impact on the valuation of the company and its current growth. Facebook’s Strengths 1) Strong Brand. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. Before we begin in-depth on the SWOT analysis of Google, let us understand a bit of the background of the company Google. Nike is perceived by some consumers as being too premium and a luxury brand. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. Nike is almost exclusively driven by its footwear business and therefore, the footwear market contributes to a lion’s share of its revenues making it dependent on this segment for its survival. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. The effective tax rate in FY 2018 was 55.3% which was 13.2% in the year 2017. The ongoing recession has taken a heavy toll on Nike with consumers becoming more price conscious and retailers demanding higher margins. This is a strength as the company saves money on the labor costs and the helps the company focus on design … T S W O Issues Threats big company makes them really easy to target S W O T Strengths: -Stong research and development helping On the other hand, Nike is showing some weaknesses since it is still mostly reliant on its fo… However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). Needless to say, the most important strengths are Nike’s powerful brand and low product cost. In this SWOT analysis tutorial, we will discuss Nike Swot Analysis Strengths, Weaknesses, Opportunities and threats. Nike Weaknesses in SWOT Analysis. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. Get Essay The consumer response was so great that it had suffered a lot at its first, till it’s had made change its practices. Nike is one of the top three players in the world for sports shoes. NIKE SWOT Analysis. Nike is the world’s no. The biggest opportunity for Nike is from the emerging markets of China and India where the Billion Plus new consumers are now aspiring to western lifestyles which means that they would be more receptive to brands like Nike. As the company is associated with premium branding and segmentation, it can be said that capturing the “emerging market newly affluent consumers’ prize” could well be a game changer for the company. Weakness of NIKE, Inc. – Internal Strategic Factors . Hi, Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Nike is the world’s leading brand for sports shoes and apparel having a a global presence. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. Listing Nike’s strengths is the easiest component of a SWOT analysis. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. SWOT and PESTLE Analysis of Nike. highly recommend. 31% of the global athletic footwear market. A SWOT analysis of Nike -Go to NIKE SWOT ANALYSIS 2018-(Introduction): Nike, the number 1 sports shoe brand, excels in style and quality. The SWOT analysis of NIKE, Inc. just underlines this fact. It has been recognized many times by fortune magazines on “100 best companies to work for” 3. Already, it had to pay a heavy price (monetarily as well as metaphorically) because the emerging generation of consumers are socially and environmentally conscious which means that they would not like to buy a product that is the result of dubious business practices. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight (Founder and CEO) even has it tattooed on his ankle. Nike’s Strengths – Internal Strategic Factors. Show More. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. NIKE can do many promotions or advertisements of using “Just do it”. Nike – SWOT analysis – Strengths. When people see the logo without the trade name name, they will instantly be able to place it as Nike, which shows the power of the trade name. Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. SWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. Nike Inc. is listed on NYSE. The abbreviation represents strengths, Weaknesses, Opportunities and Threats. In the recent months, the network has been through a series of issues related to user generated content and user privacy. However, in the 50 years that Nike has been in business, it has weathered most challenges. If it is an offline article then fine by me. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. 1382 Words | 6 Pages. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. Your email address will not be published. This is a strength as the company saves money on the labor costs and the helps the company focus on design … In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " In every inustry there are the 5 forced of porter's that takes place, Supplier power, buyer power, competitive rivalry, threat of substitution, threat of new entry. Fine by me signature footwear segment is doubtful whether all customers think alike influence the thre… your. 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